Tips to Make Effective Real Estate Website
Thinking about the real estate website design tips and tricks to create a site that could generate sales can be daunting. This is especially true if you are a beginner in this type of business or industry. Considering that creation and develop of a website takes some investment in some forms, it is quite important that you invest your time and your money smartly to achieve your goal. Here are some help that you can use in design a productive real estate website.
First of all, set up a three-pronged plan. In creating this plan, you should ask three important questions before you even start doing anything. These questions include: “Who are your target audience?” “What do these audiences want from you?” and “Why should these audience contact you?” Once you have satisfactory answers to these questions, you’ll get a good grasp of the main function of your site, and everything else will follow from that plan. Make these question guide you as you go along the planning stage.
Second, keep the design clear and simple. One concept that you can use in creating the design of your SEO friendly site is what the newspaper world calls “above the fold.” This concept basically means that even if a newspaper is lying folded on newsstands, it still looks interesting enough to get the attention of the passersby and eventually pick it up and buy. Your goal is to have a catchy headline or image on your homepage, but make sure the design is simple but impactful.
Third, make a site that drives action. On top of everything else, your main goal is to inspire and encourage potential prospects to contact you and start doing business with you. You can do this by using design elements that could pique your potential customer’s interest and convince them of your product and service’s worth. Your homepage then should not be an online business card nor your biography. It should instead engage your customers on something that only you can offer and that offer can make them do something.
Fourth, you don’t have to keep up with The Jones’s. There is nothing wrong in getting inspiration from other people’s real estate website design especially if you are just beginning to enhance your business’ online presence. Remember that just because something works on someone else’s site doesn’t mean it will also work for you. The more unique and outstanding your site is, the more visitors you’ll attract and eventually prospects. Your goal is to have a site that has value and not just another site out there about real estate.
Finally, don’t forget to test your site on several devices. Just because your site looks and works perfectly on desktop web doesn’t mean they also look great on devices. Take note that most people nowadays are using their phones or tablets to look for information online. Hence, make it certain that your site is responsive and optimized on multiple screens. You may also want your colleagues check your site and ask for their feedback.